How to Find and Work with Sales Reps for Your Short Film

Navigating the world of short film distribution can be a bit of a maze, but working with sales representatives and specialized companies can help you find your way. Today, we're diving into how you can leverage these relationships to get your short film seen by audiences worldwide.

Navigating International Markets

The most meaningful markets for short film licensing include Spain, France, Germany, and other European countries. Other territories, like Canada, Australia, New Zealand, and parts of Asia, also show interest in short films. Sales reps can be instrumental in helping your film reach these international audiences.

Working with Sales Reps: Key Considerations

• Exclusivity and Geo-Fencing:
  Sales reps often ask for exclusivity, which can be a concern if you're aiming for wide, free distribution. One solution is geo-fencing—limiting where your film is available based on location. For instance, you can make your film freely accessible in the US while licensing it in other territories. However, keep in mind that not all platforms, like Vimeo, support geo-fencing.

• Commission and Fees:
  Sales reps usually take a commission, ranging from 30% to 50% of the licensing fees. While this might seem high, it reflects the effort and resources they put into representing your film. The good news is that reputable sales companies typically won't charge upfront fees, assuming the risk of repping your film.

• Film Suitability:
  Not every film is a perfect fit for sales reps, especially if your project heavily relies on cultural nuances that may not translate well internationally. The primary market for these deals is outside the US, so consider whether your film's appeal extends beyond domestic borders. It's worth submitting your film to see if it piques their interest. If you secure a partnership, be prepared to provide deliverables like subtitles.

Behind the scenes for HOW TO BE ALONE

Working with sales representatives can open doors to new audiences and revenue streams for your short film. While the financial rewards might not be huge, the exposure and experience can be valuable. I find that most films are not necessarily the best candidates for working with sales reps because it's important the film is accessible to the industry and not behind a paywall. The key is to find the right fit for your film and approach the process with realistic expectations.5. You can repurpose blog content for social media